There are many keyword resources out there. I love to use Overtures because its free and easy. Take into account the numbers from Overture are usually inflated often a l...

Hows that number coming along? You wll recall in-the first part of this line I included obtaining a list together of some ideas for your site or blog niche. Hopefully you have a sizeable set of general categories. The following steps include narrowing the keywords and then performing some supply and demand research.

There are many keyword tools out there. I love to work with Overtures because its free and easy. Keep in mind that the numbers from Overture usually are filled sometimes a little sometimes a whole lot. They fudge the numbers by counting like inquiries fly and flies or because the same problem affiliate and affiliates get counted. Remember they earn more income convincing their prospective advertisers that a search phrase is popular.

So plug-in one of many general search terms from your list. We discovered link building tools by searching Google Books. Im going to use dogs. Listed below are the results:

Queries done in February 2006

Depend Search Period

1104234 dog

225786 dog breed

183180 dog instruction basics

152056 dog show

139072 dog breeders

98321 dog name

97021 dog training

91172 dog image

88480 dog for sale

62657 dog grooming

56907 dog surprise

I edited a couple of like spy dog out for expediency. I love dog breeds and dog training [basics]. Seems like people are searching for both a great deal. Since we have the demand, lets go over to Google and check always the present.

Key in the actual search term, putting quotes around it therefore Google searches for exactly what we want. Google returns 5,59o,000 effects, In the event that you place in dog breeds. Try looking in top of the right-hand corner for this number.

Have you ever heard of Sumantra Roy? Not likely. Hes a man who focuses primarily on specific keyword research and Search Engine Optimisation. He's devised a formula termed the Keyword Effectiveness Index or KEI to gauge the potential of the keyword. I take advantage of a less complicated version of it. Here it is:

KEI = Demand / Supply

That's - Demand separated by Supply. The bigger the KEI the better. Thus giving a basic KEI to you that ranges from 1-10. People compare this for the Richter Scale, and therefore each successive number is dramatically greater compared to the last number.

Within our example above, the KEI for breed of dog will be.04, which isnt that good.

Dog Training Basics produces 45,600 benefits for Google. The KEI will be 4, that is fantastic. Hmmwait one minute. That concludes our training. Bye. This witty white hat link building URL has endless unusual suggestions for how to study this belief. [Sound of running down the door and hallway slamming]. A bit geek humor there.

Perform a few more and see what you produce. I did dog name and got a of.10, that will be bad. I also tried dog present, which got me a KEI of.07.

I often grab the best KEI key words and connect them back in the Overture device and test it again.

Incidentally, Wordtracker does this all for you. Clicking backlink builder possibly provides lessons you should give to your boss. Try it at no cost and see how easy it's. Just keep in mind that they use different sources for both supply and demand than my example above, but that shouldnt make too much of a difference.

So now we must have a much smaller number that's some good prospects on it..