linklicious vsBut do we know that there are numerous things we need to check always before agreeing to exchanging links with another web site? In the end, the entire point of trading links...

I do believe that we all know now how important backlinks are for the search-engine ranking success of our website. I also think that we all know now that one way to get these backlinks is by doing link deals with other sites. (For the uninitiated, backlinks are links o-n other internet sites that point out ours.)

But do we realize that there are various things we have to check before agreeing to exchanging links with yet another website? After-all, the entire point of exchanging links with others is to take advantage of the standing of their web web sites. It is consequently imperative that people investigate in advance concerning whether trading links with still another site would be to our advantage or not.

I've considered this whole notion of link exchange planning and came up with a process that involves an examination of 3 pages of the web page we should exchange links with. The 3 pages are:

- the home page where we'll need to check always 7 things about that page,

- the index page: this is the site that contains a list of types that your website has come up with in a bid to organize its link exchanges. We have to examine 7 things here,

- the backlink page: this is the site that may contain our backlink. We also have to check 7 things here.

Observe that sometimes, the 'target' website will not have a directory page. If that's the case, our analysis would have been a 2-step one rather than an one. Dig up more on a related article by going to Are They A Smart Investment?.

Within this first report, of might be 2 or 3, we can examine the 7 things (arranged in 2 groups) we should check about the website of the goal web site.

1. We need to examine what Google thinks of the site. This is done by looking at some things that Google is pleased to report of a site. The concept here is to see if you can find any problems with your website, from Google's perspective, that would cause us to choose to not exchange links with them.

I would recommend that we seem at:

a) how many pages does the website have indexed? This is often done by utilizing 'site:www.site.com' inside the Google search box,

b) how many backlinks does Google statement for your site? This is done by using 'links:www.site.com' within the Google search box,

c) will be the site listed in Google's index? This is done through the use of 'http://www.site.com' inside the Google search box,

d) what is the Page Rank of the site? There are several methods for doing this. Dig up more on an affiliated URL - Click this webpage: principles. One of the ways will be to have the Google toolbar and visit the site to determine its PR. Yet another way is to utilize one of the many web sites on the net that enables us to obtain the PR of any web site. And one more way would be to search for software that can tell you the PR of any internet sites.

While we will usually need to examine these 4 things together in a kind of dining table so as to decide whether the target site passes step one or not, you'll find definite results that would cause me to decide immediately not to change links with a site:

- if the PR of your website is zero,

- if the site isn't stated in the Google index,

When the site does not have any pages found by Google -.

You'll note here that I'm using Google because the first-step in the preparation. In fact, we may use any internet search engine if we wish to but given in regards to backlinks that Google is more fussy than others, I'd suggest using Google in the above first faltering step.

2. I'd then declare that we look at 3 tags of the home page of the target site, in a bid to determine if the site includes a concept compatible with ours:

a) its title draw,

b) its explanation tag,

c) its keywords label.

There are lots of ways of examining the contents of the web page's tags. Then you will need to visit the home page and select the right menu command to view the contents of the page, if your browser, such as for instance MSIE, allows you to view the contents of a web page. Then you should scroll to the most effective of the page to see the contents of its tickets. The choice would be to look for web sites online that enable you to see the contents of the labels of any web pages. There are many such internet sites online.

The explanation for this task is the fact that Google takes into account the design of the websites when taking a look at backlinks. This means that backlinks from a site that's a theme compatible with mine will be of higher price than one that comes from a site that's nothing to do with what our site is all about.

This planning is on the webpage of the target web site and is only step one, as mentioned above. If you think anything at all, you will seemingly claim to compare about company website. You can find 2 more steps: one on the index page and one on the backlink page.

It is only when the goal web site passes the 3 ways that we must feel comfortable about trading links with them in that the link trade is to our advantage. Needless to say that the mark web site may also need to conduct an identical 3-step analysis of our site prior to wanting to trade links around.

Serge M Botans.