remove framesMy mother was visiting recently and all through our mother-daughter shopping time I noticed some thing interesting. Almost all of the merchants I made a purchase at asked me if I'd like to get on their subscriber list. That's very smart.

Nevertheless, just HOW in which they did this made a big difference in my own answer. I said NO to the majority of them because they simply didn't allow it to be enticing for me personally. After all, who WANTS more spam? So if I'd like to be in your email list if you merely ask me, the solution will usually be NO.

But one store specifically got me. To begin with, it was a designer clothing store I loved. Second, they did not ask me if I wished to be on the mailing list. They asked me to become a 'VIP Client.'

Say what 'VIP' to me and my ears improve. I-t naturally stands for 'essential person.' And generally it indicates a-level of advantage and reputation. Suddenly I DESIRED to-be on that subscriber list, specially when the salesman explained to me it included specific benefits, such as early notice on a personal purchasing service, new arrivals, and private trunk shows.

And guess what happens? I'd have also paid to engage in that - to be seen as a VIP.

You see, people WISH to be a part of some thing specific like ezine advertising. The example above was free. But don't under-estimate how much your clients or customers will PAY to achieve that, either.

Example: A friend of mine recently contributed he pays $15,000.00 per year to fit in with the President's Club of a local playhouse, although he and his wife might attend each show there for just $150.00. Why would even a loyal attendee want to pay 100 times more? Particular therapy like favored seating, valet parking, encourages to VIP functions, private restaurant for members only, marketing with a higher rate of men and women, etc.

Another friend of mine gives for membership at a private bar here in La through to Sunset Blvd. For most of the exact same factors (but moreso, I believe, as it impresses his times ; ).

My marketing mentor Dan Kennedy taught me there's a portion of just ABOUT ANY customer or client group or market who will happily pay FAR above normal costs for convenience, position, and special treatment. I learned about close remove frame by browsing the London Times.

I call it 'country clubbing' your business. I discovered copyright by browsing the Internet. Why be the driving range with an hourly fee when you can be the sophisticated six-figure account club outside? It is possible to provide both of-course, but look at what'll sky-rocket your organization FASTER, with high quality customers and less dealings.

One example of this is my personal Platinum Mastermind plan, that we introduced in 2006 because of over-whelming demand for my personal teaching. This group of 15 serious small business owners each pay $15,000.00 a year to have better usage of me than other people, and in a small group environment where we meet three times a year at luxurious 4- and 5-star hotels and resorts. This lovely purchase here portfolio has some influential lessons for the meaning behind this activity.

My Platinums are, basically, VIPs in my own world! And since I maintain a bit of magic in regards to the group, people appear to want 'in' a lot more. (One-of my people got cornered in the ladies room at my last On line Success Blueprint Workshop by many guests who required to know how they are able to enter Platinum!)

I discuss this never to impress you, but to impress upon you that in industry (yes, *yours*) there IS a portion of folks who will gladly spend MORE - much more - for a greater level of support or treatment. Remember, you are not trying to please EVERYBODY, just the select few who can afford that amount of support.

So now, have a second or two and con-sider tips on how to start your own 'country club' for the clients and customers. Whether it is a VIP degree of service or a private customer group that meets a few times a year.

To get your wheels turning, imagine this... if you can get 10 individuals to commit to some type of program that's just $10,000.00 a year, that's an extra $100,000.00 this year for YOU!.

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