My mother was visiting recently and during our mother-daughter shopping time I noticed some thing interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That is very smart.

However, the-way in-which they did this made a big difference in my response. I said NO to the majority of them since they just didn't allow it to be tempting for me. I am talking about, who WANTS more spam? Therefore if you simply ask me if I had like to be on your mailing list, the solution will most likely be NO.

But one shop particularly got me. First of all, it was a designer apparel store I loved. Secondly, they did not ask me if I wished to be on their email list. They invited me to become a 'VIP Client.'

Say the words 'VIP' if you ask me and my ears perk up. I-t naturally means 'extremely important person.' And generally speaking it shows an amount of reputation and benefit. To compare more, we understand you check-out: image. Suddenly I NEEDED to-be on that email list, specially when the salesman explained to me it was included with certain benefits, including early notice on private trunk shows, an individual purchasing service, and new arrivals.

And do you know what? I'd have even paid-to be part of that - to be seen as a VIP.

You see, people WISH to be part of some thing special like e-zine marketing. The example above was free. But do not under-estimate how much your clients or customers can PAY to do that, often. This majestic understandable article has limitless powerful aids for why to think over it.

Example: A friend of mine recently contributed he pays $15,000.00 per year to fit in with the President's Club of the local playhouse, although he and his wife could attend each show there just for $150.00. Identify more on an affiliated portfolio by visiting Board - Essential Ideas To Create Properly Crafted Article 26208. Why would even a loyal attendee need to pay 100 times more? Particular treatment like preferred sitting, valet parking, invites to VIP features, personal restaurant for members only, marketing using a high rate of individuals, and so forth. Get supplementary information on this affiliated website - Click here: analysis.

Yet another friend of mine gives for membership in a private club within Los Angeles up on Sunset Blvd. For most of the exact same reasons (but more so, I believe, since it impresses his times ; ).

My marketing coach Dan Kennedy taught me there is a portion of virtually EVERY customer or client group or industry who'll happily spend FAR above common prices for position, convenience, and specific treatment.

I call it 'state clubbing' your company. Why be the driving range having an hourly fee when you are able be the stylish six-figure account club across the street? You can provide both obviously, but take a look at what will increase your organization FASTER, with less purchases and higher quality customers.

One of these of that is my personal Platinum Mastermind plan, that we launched in 2006 as a result of over-whelming demand for our teaching. This group of 15 critical small business people each pay $15,000.00 a year to own greater use of me than other people, and in a small group environment where we meet three times a year at lavish 4- and 5-star hotels and resorts.

My Platinums are, essentially, VIPs within my world! And since I maintain a bit of mystique about the group, people appear to want 'in' much more. (One-of my people got cornered in the girls room at my last On the web Success Blueprint Workshop by several participants who needed to discover how they might get into Platinum!)

I discuss this not to impress you, but to impress upon you that in market (yes, *yours*) there's a portion of folks who will gladly pay MORE - much more - for a higher degree of support or treatment. Remember, you're not trying to please EVERYONE, just the select few who can afford that amount of support.

So now, have a second or two and con-sider tips on how to start your own personal 'country club' for the clients and customers. Whether it's a VIP degree of service or a private client group that meets a few times a year.

To really get your wheels turning, imagine this... When you can get 10 visitors to agree to some form of plan that's just $10,000.00 a year, that's a supplementary $100,000.00 this year for YOU!.

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