Therefore a writer ought to be loath to start a write-up before he has defined it fully, just as a contractor would hesitate to build a home with no carefully worked-out program. In planning a building, an architect thinks how large a house his client desires, how many rooms he should provide, how the area available might most readily useful be apportioned among the rooms, and what connection the rooms are to keep to each other. In describing an article, likewise, an author needs to decide how long it must be, what content it should include, how much space should be devoted to each component, and how the elements should be arranged. Time spent in thus planning an article is time well spent.

Outlining the subject completely requires thinking out the content from starting to end. The worth of each item of the material gathered must be carefully weighed; its relation to all and to the whole issue must be looked at. Marketing includes more concerning the purpose of it. The arrangement of the components is of even greater importance, since much of the effectiveness of the presentation depends upon a logical development of thinking. In the last analysis, good writing suggests clear thinking, and at no period in the preparation of articles is clear thinking more essential than in-the planning of it.

Amateurs often insist that it is simpler to write without an outline than with one. It undoubtedly does just take less time than it does to consider out most of the facts and then write it to dash off a special feature story. In nine cases out of five, however, whenever a author attempts to work out an article as he goes along, trusting that his ideas will arrange themselves, the end result is not even close to a transparent, rational, well-organized presentation of his subject. The common disinclination to-make an outline is generally based on the difficulty that many individuals experience in deliberately thinking about a topic in all its different elements, and in getting down in logical order the results of such thought. Unwillingness to outline a topic generally means unwillingness to believe.

The length of an article is based on two considerations: the scope of the matter, and the policy of the publication for which it"s intended. A large issue can"t be properly treated in a short space, nor can an important topic be discarded satisfactorily in a few hundred words. The length of articles, generally, should really be related to the size and the significance of the subject.

The deciding factor, nevertheless, in fixing along articles is the policy of the periodical for which it is designed. One popular book may print articles from 4000 to 6000 words, while the limit is fixed by another at 1,000 words. It"d be quite as bad judgment to make a 1000-word report for the former, as it would be to send among 5000 words to the latter. Periodicals also repair certain boundaries for articles to be printed particularly departments. One monthly magazine, for instance, includes a division of personality sketches which range from 800 to 1200 words in total, while the other articles within this periodical contain from 2000 to 4000 words.

The practice of making an order or two of reading matter o-n all of the advertising pages affects the length of articles in several magazines. The editors allow only a page or two of each specific post, brief story, or serial to appear in the first part of the magazine, relegating the rest to the advertising pages, to get a nice-looking make-up. Articles must, therefore, be long enough to fill a page or two in the first portion of the periodical and many columns about the pages of advertising. Some magazines use small posts, or "fillers," to give the required reading matter o-n these advertising pages.

Newspapers of the usual size, with from 1000 to 1200 words in a line, have greater mobility than publications in-the matter of make-up, and may, thus, use special feature stories of numerous measures. The design of adverts, even in the newspaper pieces, doesn"t affect the size of articles. The only method to determine precisely the needs of different newspapers and magazines would be to count the words in articles in different sectors..

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