There are several keyword tools out there. I prefer to use Overtures since its free and easy. Keep in mind that the figures from Overture usually are inflated often a l...

Hows that number coming along? You wll recall in the first section of this collection I covered getting a list together of some ideas on your site or blog niche. Hopefully you've a good sized set of basic categories. The following steps involve narrowing the keywords and then performing some supply and demand study.

There are many keyword resources out there. I like to make use of Overtures since its free and easy. Remember the numbers from Overture are usually filled sometimes a bit sometimes a lot. They fudge the figures by counting like queries fly and flies or affiliates and internet get counted as the same dilemma. Remember they make more money convincing their prospective advertisers that the key phrase is common.

So plug in among the common search terms from your list. Im going to test dogs. Listed below are the results:

Searches done in February 2006

Rely Search Period

1104234 dog

225786 dog breed

183180 dog education principles

152056 dog show

139072 dog breeders

98321 dog name

97021 dog training

91172 dog image

88480 dog for sale

62657 dog brushing

56907 dog gift

I edited a few like sneak dog out for expediency. I love dog breeds and dog training [basics]. Looks like people are searching for both a lot. Now that we've the demand, lets look at to Google and examine the present.

Key in the precise key phrase, placing quotes around it therefore Google searches for precisely what we would like. Google returns 5,59o,000 results, In the event that you place in dog breeds. Try looking in top of the right-hand corner with this number.

Ever heard of Sumantra Roy? Probably not. Hes a guy who specializes in SEO and specific keyword research. He's invented a method termed the Keyword Effectiveness Index or KEI to gauge the potential of a keyword. I take advantage of a simpler version of it. Here it is:

KEI = Demand / Supply

That's - Demand split by Supply. The larger the KEI the better. This gives you a simple KEI that ranges from 1-10. People compare this to the Richter Scale, and thus each successive number is exponentially greater compared to last number. Dig up further on our related site by visiting backlink builder.

In our example above, the KEI for dog could be.04, which isnt that great.

Dog Training Basics yields 45,600 benefits for Google. This wonderful outsource link building URL has a myriad of staggering aids for where to engage in this enterprise. The KEI could be 4, that is terrific. Hmmwait one minute. That ends our session. Bye. [Sound of running down the hall and door slamming]. Just a little nerd laughter there.

Execute a few more and see what you develop. I did dog name and got a of.10, which is awful. I also tried dog present, which got me a KEI of.07. To get other ways to look at the situation, you may check out: link building firm investigation.

I usually get the highest KEI keywords and plug them back into the Overture software and check it out again.

Incidentally, Wordtracker does this all for you. Try it for free and see how easy it's. Just bear in mind that they use various resources for both supply and demand than my example above, but that shouldnt make too much of a difference.

So now we should have a much smaller list that has some good prospects on it..