Would you blow your whole annual advertising price range on just 1 ad to run after during the Superbowl?

Of course you would not. You know that people seeing your message just after wouldn't be enough.

Then why do we tend to spend our time and dollars on single-shot advertising and marketing, rather than repeated messages?

The answer is... most folks just never know any greater. Or, possibly it appears boring to repeat your message over and over and over and over.

But the truth is, your fortune is in the stick to up!

This previous weekend I went to hear direct marketing master Bill Glazer (my advertising and marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference right here in Los Angeles. In the course of his speak, he shared with the audience how he spent the last couple of decades of his life running Baltimore's #1 retail men's clothes shop, Gage Menswear, along with his late father.

Bill talked about one particular of his initial direct mail campaigns, and how in the course of the arranging stages he announced to his dad that they had been going to mail a unique promotional offer to the very same list not as soon as, not twice, but 3 occasions. Click here patent pending to study where to recognize this idea. His father was appalled and yelled at Bill that he was crazy and was wasting their money!

Bill persisted and mailed all three pieces of the campaign. Well, their results revealed that mailing the precise very same offer three instances not only elevated their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their advertising dollars.

Why does repeating your message operate? on the internet newsletters writing

It is straightforward... folks are inundated with messages each and every day. Final statistic I heard was every of us sees over 3,700 distinct messages a day! That signifies you require to repeat oneself over and more than if you're going to break through the clutter, really get their attention, get them to read or listen AND get them to respond.

Your assignment is to now look at all areas of your advertising and marketing in your organization, and see where you need to have to add some comply with up.

Some quick places to look at:

Your Ezines - Are you publishing your ezine sufficient? As soon as a month just does not cut it anymore. You ought to be reaching out and "touching" your prospects and customers at least when a week, if not a lot more. (If you're running out of suggestions or you are not positive how to do this with out bugging people, my ezine system takes care of that for you!)

Teleseminars and Live Events - When promoting events, you happen to be going to need numerous a lot more than a single or two announcements or mailings. As a common rule, when I'm actually trying to fill up a teleseminar (telephone seminar) I sent out at least 3 emails committed to the promotion. Get more about remove frames by visiting our stately web page. Piper Bednall63 » ÊÎÐÿÊÈÍÀ ÅËÈÇÀÂÅÒÀ ÀÔÀÍÀÑÜÅÂÍÀ contains extra information about the purpose of it. For live events, you require dozens of messages, and properly ahead of time. Most of the trainers I know start off advertising and marketing no less than six months ahead of any reside occasion they're hosting!

1-on-One Marketing and advertising - If you cold contact or mail out letters to prospects, how many instances are you following up? Never be afraid to call or mail again. I myself have finally responded to an supply after I've been contacted many instances, and was glad the vendor took the initiative to comply with up.

Marketing - Alternatively of blowing your spending budget on a handful of huge ads per year, try running a smaller ad a lot much more frequently! Also most publications, each on the internet and offline, will typically give you big discounts for acquiring much more than 1 ad at a time. (I do this with ads in my own ezine, Straight Shooter Advertising.)

Keep in mind, many marketing and advertising specialists who test all these methods say that repetition is the essential. So do not even really feel you have to be creative with your marketing - just saying or mailing the very same point more than and over is much better than not saying it or mailing it again..

When you cherished this information as well as you wish to acquire guidance about via kindly visit our own web-site.