Therefore a writer ought to be loath to begin an article before he has outlined it entirely, just like a contractor would hesitate to build a home with no vigilantly worked-out program. In planning a building, an architect thinks how large a home his client desires, how many rooms he must provide, how the space available might best be apportioned among the rooms, and what relation the rooms are to bear to each other. In outlining an article, also, a writer has to decide how long it must be, what content it should include, how much space should be devoted to each portion, and how the components should be arranged. Time spent in hence preparing a write-up is time well spent.

Outlining the subject fully involves thinking out the content from starting to end. The worthiness of each piece of the material obtained must be carefully weighed; its relation to every part and to the entire issue must be viewed. The arrangement of the elements is of even greater importance, since much of the performance of the speech will depend upon a logical development of the idea. In the last analysis, great writing indicates clear thinking, and at no point in the preparation of articles is clear thinking more essential than in-the planning of it.

Beginners sometimes insist it is better to write without an outline than with one. It certainly does just take less time to dash off an unique function story than it does to think out all of the details and then write it. In nine cases out of five, however, when a writer attempts to work out an article as he goes along, trusting that his ideas can organize themselves, the result is not even close to a definite, logical, well-organized presentation of his subject. The popular disinclination to produce an overview is usually centered on the problem that many people experience in deliberately contemplating an interest in every its various aspects, and in getting down in logical order the outcomes of such thought. Unwillingness to outline an interest usually means unwillingness to consider.

Along a write-up is based on two considerations: the range of the subject, and the policy of the publication for which it"s meant. A big subject cannot be effectively treated in a short space, nor can an essential topic be discarded satisfactorily in a few hundred words. The size of a write-up, generally speaking, should really be proportionate to the size and the significance of the matter.

The deciding factor, but, in fixing the length of articles is the policy of the periodical for which it is created. One popular book might produce articles from 4000 to 6000 words, while the limit is fixed by another at 1,000 words. Should people require to discover supplementary info on marketing, we know of many libraries you should consider investigating. It"d be quite as bad judgment to make a 1000-word report for the former, as it would be to send one of 5000 words to the latter. Journals also repair specific limits for articles to be produced specifically departments. One monthly magazine, for example, includes a section of character sketches which range from 800 to 1200 words long, while the other articles within this periodical contain from 2000 to 4000 words.

The practice of publishing an order or two of reading matter on all the advertising pages influences the length of articles in several magazines. The authors allow only a page or two of every report, brief story, or serial to come in the first section of the newspaper, relegating the rest to the advertising pages, to obtain a nice-looking make-up. Articles must, consequently, be long enough to fill a full page or two in the first portion of the periodical and several columns about the pages of advertising. Some publications use short posts, or "fillers," to furnish the necessary reading matter on these advertising pages.

Papers of the usual size, with from 1,000 to 1200 words in an order, have greater mobility than publications in the subject of make-up, and may, thus, use special feature stories of varied measures. The design of ads, also in the magazine sections, doesn"t affect the length of articles. The only way to determine the needs of different newspapers and magazines would be to count the words in articles in various sections..

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