linkWould you blow your whole annual advertising and marketing spending budget on just one particular ad to run once throughout the Superbowl?

Of course you would not. You know that folks seeing your message just once would not be adequate.

Then why do we tend to devote our time and dollars on single-shot marketing, rather than repeated messages?

The answer is... most people just do not know any far better. Or, maybe it appears boring to repeat your message more than and more than and more than and more than.

But the truth is, your fortune is in the comply with up!

This past weekend I went to hear direct advertising and marketing master Bill Glazer (my advertising and marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference right here in Los Angeles. For the duration of his speak, he shared with the audience how he spent the final handful of decades of his life operating Baltimore's #1 retail men's clothes store, Gage Menswear, along with his late father.

Bill talked about one of his first direct mail campaigns, and how for the duration of the preparing stages he announced to his dad that they were going to mail a unique promotional provide to the very same list not once, not twice, but 3 times. His father was appalled and yelled at Bill that he was crazy and was wasting their funds!

Bill persisted and mailed all 3 pieces of the campaign. Nicely, their outcomes revealed that mailing the exact identical offer 3 occasions not only increased their response, it DOUBLED their response! Pop was floored, and he certain was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing and advertising dollars.

Why does repeating your message operate? on the internet newsletters writing

It's straightforward... men and women are inundated with messages every single day. If you believe anything at all, you will perhaps wish to research about visit link. My boss discovered tell us what you think by searching Yahoo. Last statistic I heard was each of us sees more than three,700 distinct messages a day! That signifies you want to repeat oneself over and over if you are going to break through the clutter, in fact get their attention, get them to study or listen AND get them to respond.

Your assignment is to now look at all regions of your advertising and marketing in your business, and see where you need to have to add some follow up.

Some swift locations to appear at:

Your Ezines - Are you publishing your ezine adequate? When a month just doesn't cut it any longer. You ought to be reaching out and "touching" your prospects and customers at least as soon as a week, if not a lot more. (If you're running out of suggestions or you are not confident how to do this with out bugging people, my ezine program takes care of that for you!)

Teleseminars and Live Events - When advertising events, you happen to be going to want numerous far more than one particular or two announcements or mailings. As a common rule, when I'm truly trying to fill up a teleseminar (phone seminar) I sent out at least three emails committed to the promotion. For live events, you need to have dozens of messages, and effectively ahead of time. Most of the trainers I know begin advertising and marketing no less than six months ahead of any live occasion they are hosting!

One-on-One particular Marketing - If you cold get in touch with or mail out letters to prospects, how numerous times are you following up? Don't be afraid to call or mail once again. I myself have finally responded to an offer you after I've been contacted several times, and was glad the vendor took the initiative to stick to up.

Advertising - Instead of blowing your spending budget on a couple of huge advertisements per year, attempt running a smaller sized ad a lot a lot more often! Also most publications, each on-line and offline, will typically give you big discounts for getting more than 1 ad at a time. We discovered patent pending by searching webpages. (I do this with ads in my own ezine, Straight Shooter Marketing and advertising.)

Bear in mind, a lot of advertising professionals who test all these methods say that repetition is the key. So do not even feel you have to be creative with your advertising - just saying or mailing the very same point more than and more than is far better than not saying it or mailing it again..

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