In the same way a contractor would hesitate to build a house with no watchfully worked-out plan, so a writer must be loath to start articles before he"s defined it fully. In planning for a building, an architect thinks how large a residence his client wishes, how many rooms he must provide, how the area available might most readily useful be apportioned among the rooms, and what relation the rooms are to bear to one another. In describing an article, likewise, a writer needs to decide how long it should be, what material it should include, how much space should be devoted to each aspect, and how the elements should be established. Time spent in hence preparing an article is time well spent.

clickyOutlining the subject completely involves thinking out the content from beginning to end. The value of each item of the material collected must be carefully weighed; its relation to all and to the entire issue must be considered. Since much of the efficiency of the presentation will be based upon a logical development of the idea, the arrangement of the parts is of increased importance. In the last analysis, great writing means clear thinking, and at no point in the preparation of a write-up is clear thinking more essential than in-the planning of it.

Beginners sometimes demand it is easier to write lacking any outline than with one. It undoubtedly does just take less time to dash off a special attribute story than it does to believe out most of the details and then write it. In nine cases out of five, however, whenever a writer attempts to work out a write-up as h-e goes along, trusting that his ideas can organize themselves, the result is not even close to a clear, logical, well-organized presentation of his subject. The popular disinclination to-make a plan is usually centered on the difficulty that many persons experience in getting down-in logical order the results of such thought, and in deliberately contemplating a topic in every its various elements. Unwillingness to outline a topic broadly speaking means unwillingness to believe. Marketing includes more concerning why to ponder this idea.

The length of a write-up is based on two considerations: the range of the subject, and the policy of the book that it"s designed. A big issue cannot be adequately treated in a brief space, nor can an essential theme be disposed of satisfactorily in a few hundred words. The length of a write-up, generally, must be related to the size and the need for the subject.

The determining factor, nevertheless, in fixing the size of an article is the policy of the periodical for which it"s developed. One popular publication may possibly produce articles from 4000 to 6000 words, while the limit is fixed by another at 1,000 words. It"d be quite as bad judgment to prepare a 1000-word report for the former, as it would be to send one of 5000 words to the latter. Journals also resolve specific limitations for articles to be printed particularly sectors. One monthly magazine, as an example, includes a section of personality sketches which range from 800 to 1200 words long, whilst the other articles in this periodical include from 2000 to 4000 words.

The practice of producing an order or two of reading matter on most of the advertising pages affects along articles in several journals. To obtain a stylish make-up, the authors allow only a page or two of each specific post, short story, or serial to come in the first section of the newspaper, relegating the rest to the advertising pages. Articles must, for that reason, be long enough to fill a page or two in the first part of the periodical and many posts about the pages of advertising. Some journals use small posts, or "fillers," to give the required reading matter on these advertising pages.

Newspapers of the typical measurement, with from 1000 to 1200 words in a column, have greater mobility than journals in the matter of make-up, and may, thus, use special feature stories of numerous lengths. The design of adverts, even in the magazine pieces, does not affect the length of articles. The only method to ascertain exactly the requirements of various newspapers and magazines would be to count the words in articles in different departments..

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